Navigating Consent Management and Cross-Border Data Transfers
With data protection laws evolving rapidly across regions (e.g., GDPR in Europe, CCPA/CPRA in the US, LGPD in Brazil), how do you ensure your consent management strategy adapts to cross-border data transfers — especially when using a tool like iubenda? What best practices or potential pitfalls have you encountered when implementing consent workflows for users in multiple jurisdictions?
Here is our large-scale media platform (aimgrip.com), for which we are looking for suitable data privacy solutions.
Thanks in advance
For cross-border consent management, start by mapping all data flows to know which regions user data goes to. Use a CMP like iubenda to implement jurisdiction-specific consent banners that comply with GDPR, CCPA/CPRA, LGPD, etc. Best practices include: automatically detecting the user’s location, storing consent records per regulation, providing easy opt-in/opt-out options, and regularly updating policies as laws change. Pitfalls to avoid: applying a one-size-fits-all consent, not tracking consent per region, or failing to document user preferences these can lead to compliance risks.